Pendleton’s part in American surf culture goes back to its beginnings. In the late ’50s, before the wetsuit was invented, early California surfers wore trunks and a Pendleton shirt over a layer of petroleum jelly to stay warm on the waves. On shore, surfers wore the same Pendleton shirts over khakis, and a fashion trend was born. Surf Pendleton is going back to their roots; reinventing their iconic designs & legendary fabrics for the modern surf culture.
For more info: pendleton-usa.comTweet