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Surf Pendleton at Agenda: Long Beach

Pendleton’s part in American surf culture goes back to its beginnings. In the late ’50s, before the wetsuit was invented, early California surfers wore trunks and a Pendleton shirt over a layer of petroleum jelly to stay warm on the waves. On shore, surfers wore the same Pendleton shirts over khakis, and a fashion trend was born. Surf Pendleton is going back to their roots; reinventing their iconic designs & legendary fabrics for the modern surf culture.

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