Green is the new black. With their debut launch at Agenda in July, Planet Earth blends style and eco-sensitivity with their new Spring/Summer 2010 collection. Offering a nice blend between action sports function and street-wise fashion, the new Planet Earth assortment offers a fresh perspective on the cross pollination of urban, suburban, and natural settings with a full range of shirts, shorts, wovens, jackets and accessories in earthy hues and Earth sensitive materials. All products are constructed of organic or recycled materials – including recycled PET boardshorts – and housed within stylish, progressive designs that have defined the brand for over 20 years. While there is still a long climb ahead toward true sustainability for everyone, Planet Earth continues to do their part with a promise; to shed old habits and adopt new ones, always striving to improve the eco-sensitivity of their products and processes with each new season. Taking care of the planet never looked so good.

For more information on Planet Earth and to view the collection, please visit www.planet-earth-clothing.com