Sure, the styles, the lines and the designs evolve, but the inspiration and references remain the same. The Mishka brand has always prided itself on being cut from a different cloth. While other labels are looking at each other trying to figure out what the latest trend is, Mishka continues to buck the system and churn out lines based on their eclectic tastes in music, art, movies, sport and pop culture. From their finest Japanese Selvage denim right down to the Bloglin (blog-turned-quasi-media-outlet) the ethos at Mishka has always been “what fun is it to just be a follower and blend in with the rest?”. Well that might not be the official ethos, but the Bear Cub boys from Brooklyn definitely subscribe to that way of thinking. So what’s new for Mishka in 2010? 100% unadulterated, genuine creativity.

for more info, check them out at mishkanyc.com