After 20 years as one of the most controversial streetwear brands, Freshjive not only denounces their own name and branding, but is altogether abandoning many of the aspects that previously classified them as a streetwear brand. They’ve taken full creative advantage of the versatility of debranding and have reintroduced the line with a mix of classic and contemporary styling, with a strong focus on garment design. The t shirt line has taken a surrealist angle, while still expressing their particular take on culture and the world at large.
for more info, check them out at freshjive.com
